ARTISTS · SOCIAL MEDIA · COMMUNICATION · EVENTS
¡WELCOME TO Panorámica!
In the world of photography, a panoramic image is what we call a photo that allows a full frontal view of the area in which the photographer is located. The resulting images usually have a large visual horizon that makes the format perfect for capturing details in landscapes.
The formal definition for ‘panoramic’ would be something like: “That which allows us to contemplate, study or expose a matter as a whole”.
If we were to take this definition to heart, it could be said that the people involved in this project have a ‘panoramic view’ of music. We will work with for any artistic project regardless of style and genre if we feel it has something new to offer and needs to be heard or seen. We want people to feel the same joy and appreciation we feel when we discover such projects.
SERVICES
Press and Communication
Effective communication must focus on the right media outlets and receptors.
We design campaigns according to different artistic profiles in order to obtain the best possible impact and mos widespread coverage. We aim for both traditional outlets as well as those with a strong online and digital presence.
Social Media
Hey pal, it’s 2017, and if you’re not on social media you might as well not exist.
We know how important it is to keep your profile updated and we have the tools to program, monitor and measure online reach.
Our campaigns are objective based and you can rest assured we know who is in the loop and who you need to follow.
Event Production
Maybe you need our services in order to present an album, organize a showcase or book a gig.
Well we can’t get enough of that stuff and want to do it all! Pre-production, production on the day of the event and, it goes without saying, follow-up analysis to make sure nobody on the list was there just for the free food.
Booking
Want to set up a tour but don’t know where to start?
We want to help you play till you drop and are unable to fathom getting back on that tour bus. There are loads of venues and promoters just itching to get to know you.
Art direction and Consulting
We can help you make the most of your project in terms of design, aesthetics and presentation.
We’re pretty much into whatever is new and we want to help make your project shine and look as attractive as possible for both the media and your audience.
PROJECTS
Us
Laura Estudillo, muso and entrepreneur
Having a license in Audiovisual Communication, awarded by the University of Seville as well as an MA in Music Business from the SAE instituto, Laura Estudillo has always known the wanted to work in music.
Before finishing her 3rd level studies, Laura worked on the communications team for the Iberian-American Film Festival and later on with EME Sound.
In 2012 she joined Warner Music Spain where spent most of her professional life as part of the communications team.
In Warner, Laura was in charge of designing and carrying out communication, promotional and marketing campaigns for upcoming artists such as Dua Lipa, The Head and the Heart and Biffy Clyro.
She also developed promotional plans for album launches pertaining to large international acts such as Blur, The Black Keys, Red Hot Chili Peppers, David Guetta, Suede and Paul Weller.
As of 2015 she worked exclusively with Because Music whose roster includes acts like Major Lazer, Justice, Christine and the Queens and Metronomy, to name a few.
Sofía Cuevas, punk-rocker and entrepreneur
Sofia Cuevas has a degree in Publicity and Public Relations from the Complutense University in Madrid as well as an MA in Music Business from the SAE institute. She has always been passionate about both music and communications.
During her university years she started her professional life as a reporter for Rockzone magazine as well as in local concert production. As soon as she finished her degree she began work at Warner Music.
During her three years at Warner, she worked in press and promotion for large national acts such as Miguel Bosé, Pablo Alborán or Vanesa Martín as well as international artists like Ed Sheeran, Biffy Clyro and Linkin Park. She was also responsible for communication pertaining to Roadrunner Records bands in Spain (Lamb of God, Trivium, Mastodon, etc)
After her run in Warner she worked as community manager and in the communications department for Emerge Productions. There, she was granted the opportunity to work with artists such as Sidonie and Nacho Vegas, brands like San Miguel Beer, and other record labels like Universal Music.
She has also worked in production for large national festivals (Sonorama Ribera), tour management for bands like Sweet California and on occasion writes for Mondosonoro music magazine.
Laura Put, social shaker and entrepreneur
Laura Hernández, better known as Laura Put, has a degree in Audiovisual Communication from the Blanquerma University for Communication Sciences and a Masters Degree in Television Show Hosting and Newscasting at the RTVE Institute. She is as versatile as she is active. This had led her to develop both her production and art skills over the past 10 years.
Her first break came when she got a job as audiovisual content editor for Hablatumusica.com music magazine, under the umbrella of Barcelona-based production company Aquipo. She also worked as an A&R for Fistclap, a crowd funded musical platform.
She is currently a Producer and Editor for Ponytale magazine, where she has also some work as casting director.
Her career kicked off at 20 when she began working as Razzmatazz‘s resident Dj. Since then, she’s been constantly involved with some of Spain’s biggest clubs. Now, she alternates between club work and brand events for companies such as Google, Inditex, H&M, Heineken and Mercedes Benz, all of which also employ her as an online influencer.
She has also worked as a reporter for Tips, on national TV as well as staring in “El Piso“, a successful webserie. She has played roles in Madrid’s Lara Theatre and also starred in Uniqlo‘s first ever ad campaign in Spain. She even toured with local act “Ellos” on synths at one point.
CONTACT
We’re based in Madrid, but we work with bands and projects from all over the Galaxy.
If you have any questions or comments don’t hesitate to send us a message via this form.
If you prefer, you can also send us an email via hola@panoramica.biz